Brexit & NI - What the Department for the Economy is working on

The Department for the Economy is in the process of undertaking an analysis to inform the Northern Ireland policy response to Brexit. Michael Brennan, Strategic Policy Director of the Department unveiled the areas that they are working on at the CBI Rural Economy Summit in Dungannon today. He also outlined that DfE have been involved in a growing number of EU exit workstreams / programme boards and that they have increased their engagement with Whitehall, Brussels and Dublin in the past 3 to 4 weeks.

Areas being worked on include:

  • Assessment of the importance of migrant labour for the NI Economy;
  • Assessing the sectors and locations most likely to be affected;
  • Assessing the importance of cross border commuting;
  • Impact of tourists accessing NI via RoI;
  • Impact of international students on the NI Economy;
  • Extent of cross border shopping;
  • How important the Common Travel Area is in relation to family and community ties;
  • Modelling the impact of export tariffs;
  • Analysis of goods and services exports data by sector and business size;
  • Analysis of energy supply, particularly in context of ISEM; 
  • Legislation and domestic consequentials - legislative review of NI legislation no longer underpinned by EU.

The Need for Planning PR

Planning can often be contentious, despite the many economic and social benefits it can deliver for communities. Communicating your plans to the community in which you want to develop, is vital to ensuring your proposals are looked at in the best light possible during the planning process.

Arlene O'Connor, Director at Brown O'Connor Communications

Arlene O'Connor, Director at Brown O'Connor Communications

Proposals can attract negative feedback from groups and people who do not believe they have been adequately consulted or informed. Genuine and meaningful engagement with stakeholders in the area is vital.

The successful management and delivery of a community consultation process, prior to and during planning applications, can maintain and protect a developer’s reputation and assist in the shaping of positive planning decisions.

Brown O’Connor have worked on some of the most sensitive planning issues in Northern Ireland to know the right approach to take.

How we can help

·        Design and implementation of the community consultation strategy;

·        Meeting the community consultation statutory requirements;

·        Talking to and engaging the right stakeholders;

·        Assisting media and key influencers to understand the rationale behind the application;

·        Planning, organising and staffing the community exhibition;

·        Collating all feedback on the proposals;

·        Writing a detailed PACC Statement to accompany the planning application;

 Our Services

·        Community Consultation Strategy Development

·        Stakeholder/ Elected Representative Engagement

·        PR/ Media Relations

·        Media and Political Monitoring

·        Reputation Management

·        PR Campaign Development and roll-out

·        Branding

 

New Vaping Law to spark up next Monday

The Tobacco and Related Products Regulations 2016 comes into force on Monday and introduces a number of rules about the sale of e-cigarettes.

New Vaping Law will come into effect next Monday, 20th May 2017

New Vaping Law will come into effect next Monday, 20th May 2017

There are seven new points of law that will come into effect:

1. Restrict e-cigarette tanks to a capacity of no more than 2ml.

2. Restrict the maximum volume of e-liquid for sale in one refill container to 10ml.

3. Restrict e-liquids to a nicotine strength of no more than 20mg/ml.

4. Require nicotine-containing products or their packaging to be child-resistant and tamper evident.

5. Ban certain ingredients including colourings, caffeine and taurine.

6. Include new labelling requirements and warnings.

7. Require e-cigarettes and e-liquids be notified to heath regulators before they can be sold.

New Blog: The importance of trust in media, politics and business

Importance of Trust

Trust is an important value to have in any walk of life. In business, politics or even at a family level, we all need to believe that the person or organisation we are interacting with is reliable and truthful.

Political upheaval, the evolution of media and changes to personnel at the top of big companies can be attributed at some level to shifts in the degree of trust held by, for example, voters, consumers or shareholders.

Understanding the capital of trust is extremely important thing to comprehend. As a communications professional, it is vital to assess trustworthiness of the people and products we are promoting or defending.  

Who we perceive as a trusted source of information is being challenged all the time. This is reflected in the annual Edelman Trust Barometer – a global survey from one of the big beasts of the communication industry, sampling around 33,000 respondents with Ireland and UK included.

Released several weeks ago, the 2017 Edelman Trust Barometer for Ireland made interesting reading.

General Findings

Family businesses and employee owned businesses are most trusted;

Social media and media as an institution showed the steepest decline in trust;

A good reputation does not always guarantee trust;

The mass population now has influence and authority over the Establishment;

Majority feel that the ‘system is failing them’ as they have a sense of injustice and a lack of hope.

Trust in Media

The Ireland study found that trust in media fell by 10% from the same time last year and was now regarded as the least trusted institution. From that media trust evaluation, it found that traditional media was most trusted with online media dropping 7% in the last year. These dips were also reflected in the UK study with trust in media dropping by 12% to 24%.

Confirming our own bias and positions, the study also found that respondents in Ireland favour search engines (53%) over human editors (47%) and are 2.5 times more likely to ignore information that supports a position they do not believe in. 49% stated that they never or rarely change their position on important social issues.

Chris Brown, Director, Brown O'Connor Communications

Trust in Spokespeople

CEO credibility in Ireland has dropped 16 points from the previous year to 27%, which now puts it on par with government officials and boards of directors as the least credible spokespeople.

Academic experts (61%), technical experts (58%) and ‘a person like yourself’ (54%) are the most credible spokespeople in Ireland, according to the research.

Employees are seen as the most credible spokespeople on issues including employee/customer relations (64%), innovation (33%) and industry issues (36%).

Trust in Business

Despite confidence in business tumbling, of the four institutions, it is viewed as the only one that can make a difference in the community it operates in. 68% of respondents agree a company can take specific actions to both increase profits and improve economic and social conditions in the community where it operates.

However, there are worries amongst the workforce in Ireland that business must respond to. People in Ireland expressed worries about losing their jobs due to the lack of training and skills provided to them (49%), foreign competitors (44%) and automation (37%).

It will be very interesting to see the read out from the barometer in the next 12 months as Brexit negotiations take hold, new leaders across Europe settle into their jobs and the NI Assembly threatens to be reinstalled. It certainly won’t be boring.

(Information source: Edelman Trust Barometer 2017 / Article appeared in Business First Magazine, May 2017)

Connect with Chris @cb_PRandPA and @Brown_OConnor

Over 1,000 new possible cases of Acquired Brain Injury in children in NI each year

The Chief Executive of leading acquired brain injury rehabilitation charity, Brain Injury Matters, has raised concern at the potential number of new cases of children with a brain injury each year in Northern Ireland.

An exact figure is still not fully known as many with mild to moderate injuries do not often lead to hospital admission and a large number being recorded under other conditions (for example, meningitis). This is compounded by the lack of a dedicated children’s brain injury service, making subsequent data collection on the nature of needs difficult.

However, the charity has stated that as many as 1,000 additional potential cases could exist here each year, based on extrapolated figures from NHS England and other UK hospital studies.

Early identification of an acquired brain injury in children is vital as difficulties may not be evident initially, but gradually develop into problems as the brain matures. The potential for long-term cost savings of early investment associated with a child with severe conduct disorder, for example, is estimated in the region of £70,000 per person. 

Fiona McCabe, Chief Executive, Brain Injury Matters:

“The actual number of children with a brain injury is largely unknown which is highly concerning as the lack of service provision and recording of overall injuries is relatively poor.”

“From evidence elsewhere in the UK, and what we know anecdotally, we suspect that there could be as many as 1,000 new cases of brain injury in children per year in Northern Ireland.” 

“If we don’t know just how many children collectively have a brain injury in Northern Ireland, we are on the back foot as it is difficult to allocate resources. An increase year on year makes this an even tougher task.”

One way in which Brain Injury Matters is helping children with brain injury across Northern Ireland is through its Family First programme, in partnership with Belfast Health and Social Care Trust and funded by Big Lottery NI. It provides support for families and children who have been fortunate to have had an early identification.

Fiona McCabe, added:

“For a child who remains undiagnosed, issues can start to emerge at home such as anxiety and challenging behaviour, which can often lead to disruption and the breakdown of family relationships.”

“This is possibly amplified thousands of times across Northern Ireland without parents or family members realising their child has a brain injury, placing a real strain on relations.”

“To ensure that families of children with brain injuries do not reach breaking point, we have developed the Family First initiative as a direct response to providing the help and assistance they need.”  

Family First Coordinator at Brain Injury Matters, Dr Katy Pedlow said:

“Brain injury in children, if not identified properly, can have a devastating impact especially in the family environment. The stress of not being able to understand the cause of frequent disruption can often escalate and lead to crisis after crisis.” 

“The Family First project has had a transformative effect for the children and families involved as it empowers them to recognise and solve problems for themselves, helping to diffuse, or even avoid difficult situations.”

“Getting this right in the home setting has a knock-on effect for the child’s educational development and social skills. Too often, we see children who have not had the benefit of the support from this type of programme eventually require costly support from the likes of the health service throughout their adolescent and adult life.”

“We have convincing evidence to support the need for early identification and the requirement for a defined programme such as Family First. Our worry is that with the rising numbers of children with brain injury in Northern Ireland, many are not receiving any level of support.”

 

Litigation PR - What is it and why is it important in NI?

The management of the communications process prior to and during legal disputes can often help maintain and protect a client’s reputation and assist in the shaping of an outcome.

The court of public opinion is often just as important as what goes on inside the courtroom.

Working with the media and key influencers can create a more balanced, accurate and less sensational coverage of a lawsuit.

Litigation PR can help by:

·         Ensuring balanced media coverage;

·         Countering negative publicity;

·         Making a client’s viewpoint known;

·         Assisting the media and key influencers understand complex legal issues;

·         Defuse hostile situations and assist in resolving conflict.

Our Services:

·        Litigation communication strategy development

·        Media Engagement

·        Stakeholder and Elected Representative Engagement

·        Proactive media statements drafting and distribution

·        Rapid rebuttal

·        Reactive statement drafting and distribution

·        Managing Press Conferences and media interviews

·        Media Training

·        Media and Political Monitoring

·        Reputation building PR campaign development and roll-out

Get in touch with us at Brown O'Connor to find out more about our Litigation PR services - hello@brownoconnor.com

Media Relations - The Brown O'Connor Professional Approach

Media Relations – The Brown O’Connor Professional Approach

Executed correctly, media relations can be effective when you need your message heard.  A famous old line once stated that 93% of all press releases get 'binned' as soon as they land.

A lack of understanding about what is going on in newsrooms; the demands on journalists and producers; and the ability to gauge news value, will often be the difference in getting an issue covered, or not.

At Brown O’Connor Communications we have many years of experience in getting media coverage for clients to make sure your press release is in the 7% that stays out of the bin and lands on the page or the screen.

We assist clients in securing media coverage by:

  • Connecting news angles with corporate or campaign objectives;
  • Developing and distributing press releases in an efficient and professional manner to get the message out quickly;
  • Knowing what information journalists are looking for and following up with them to address further questions;
  • Banking knowledge of who the journalists are and how they write or report;
  • Understanding how a story should be communicated digitally and how that is supported technically;
  • Setting up creative photography to support press release content for an eye catching moment that is remembered.

Get in touch with us to find out more about our media relations capabilities at hello@brownoconnor.com

Communication Strategy Development - The Brown O'Connor Communications Insight Methodology

Developing a Communication Strategy can often be one of the most overlooked parts of a PR or Public Affairs programme. It is easy to push on and start delivering tactics without measurable objectives tying it all together. Following our strategic planning methodology we can help clients gain greater insight and impact. Whether it is gaining more advocates to support a cause, lobbying for change, securing wider media coverage or wanting to sell more product, this is an essential forward planning tool for companies and organisations in the private, public and voluntary and community sectors.

Our evidence based, 5 part process, can assist with:

  • Discovering insights about your current communications delivery
  • Setting objectives
  • Developing a creative strategic platform to tie all parts together
  • Understanding how to roll out campaign tactics more effectively
  • Measurement by understanding reach and resonance and how it relates to objectives

Get in touch with us at hello@brownoconnor.com if you are seeking to develop or refresh your strategy.